SEO or Search Engine Optimization sounds scary enough to put you off blogging altogether! Or, at least that is how I felt. After getting some training in SEO, it turned out it is not half as scary nor complicated. Much of it is common sense and some rules that need to be followed. Just like anything else really.
WHAT’S THE SEO FOR?
When you’ve written your blog post, and pressed publish button, your article goes into the neverland that is Google (and other search engines).
With the amount of the info being submitted every second of every day, one wonders just how the search engines find it at all? How is your article different than the others?
Or, maybe better question would be: What can you do to make your post different to others that talk about the same subject but easily recognizable and endearing to Google? Yes, you guessed it – SEO!
Search Engine Optimizations will help you do all those things and then some.
When you submit your article, it actually goes into a so-called sandpit of Google. The first thing that happens is the Google indexes it.
When your blog post is indexed it means that the Google is now aware that it exists (this is a first step and a very good thing). After indexing comes the ranking. Ranking means where exactly is your post positioned within the Google search results’ page.
#No1 page is what we are all aiming for!
It doesn’t happen immediately, however. Over a period of time, if you implement all the good SEO practices, and as your website grows in the amount of content and age, it gets easier to achieve.
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sSEVEN WAYS TO IMPLEMENT SEO + A BONUS TIP!
1.1. Write Longer Posts:
- When writing a blog post it’s important to remember that you are solving a problem for your audience
- This should be an in-depth explanation with all the available information on the subject you can find at that moment.
- This also means, short posts of 300-500 words just won’t cut it.
- Longer posts of 1000 words or more, signal to Google that you are speaking as an authority on the subject. Search engines like to give their consumers the best user experience and offer the best available answers to the posed questions.
- If you write a long post, there is more chance of you being able to be detailed and thorough.
- However, it’s important to remember not to write a long post just for the sake of them being long. Google is clever and will find it out! Scary stuff 😉
- The paragraphs of your article should be short. Most people use mobile phones to read up on things, so it’s important not to overwhelm them with long blocks of text.
- Keep your paragraphs to two, maximum of four sentences.
- Highlight important words and phrases. As the reader skims through the text, they will get a better idea of what you are writing about and is more likely they will stay on your page for longer.
- Add relevant images to your posts. Break up the text with images.
- Add ALT description to your images. All of them!
- ALT description is your KEYWORD for that article.
- Enable and include a featured image.
2. INTERNAL LINKS
Include three to five relevant internal links to every and each of your posts.